Demo Showcase & Demo Page

Ogury's sales team needed to show clients how ads would look across devices, environments, and publishers. Three separate internal tools existed, all inadequate.

The challenge: sales teams had no efficient way to preview or share ad creatives with clients:

  • Three fragmented internal apps—each too technical, incomplete, or impossible to share externally

  • Previews were static screenshots, not interactive experiences

  • Design tool (Celtra) couldn't simulate actual ad behavior in real environments

  • No database of vetted, high-performing creatives—sales reinvented pitches each time

Result: unprofessional client presentations and lost efficiency.

Company
Ogury

Team
1 product designer, 1 PM, 1 VP Product, 2 devellopers

Timeframe

1 month desing ideation, +2 month devellopement (3 phases)

Année
2023

Before
Before
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Desktop_-_19.jpg
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Error_page.jpg

Research & Approach

Interviewed 4 sales team members (US, EMEA, APAC) and 2 designers to understand current workflows, pain points, and ideal solutions. Key finding: product marketing had curated creatives in Airtable, but sales never knew about it—a visibility problem disguised as a features problem.

Analyzed 3 existing tools to identify gaps. Benchmarked ad galleries and preview products to identify best practices.

Created quick mockups early to clarify scope—initial brief was too broad ("build better ad galleries than competitors"). Iterative drafts with PM and developers ensured feasibility before high-fidelity work.

Tested prototypes with users to validate workflows before handoff to engineering.

Solution

Demo Showcase (Gallery)

  • Database of pre-vetted creatives built in Google Data Studio

  • Filterable by region, vertical, language, brand

  • Visually designed to simplify discovery for non-technical users

Demo Page (Interactive Preview)

  • Interactive ad preview that simulates phone environment

  • Changeable backgrounds (website or app context)

  • Generated via Creative ID or Campaign ID lookup

  • Shareable links for client validation

Delivery & Constraints

Scope reality check: Developers managing ad rendering needed simplification elsewhere. Collaboratively cut "nice-to-have" features and used Google Data Studio as lightweight database—reducing scope while maintaining core value.

Quality focus: Worked with 2 developers on error handling, tested edge cases, designed informative error states to guide user troubleshooting.

Outcomes

Sales team adopted immediately and uses regularly

  • Creative database continuously enriched with new assets

  • Shifted perception: professional, polished client experience vs. internal tools

Lessons

Broad briefs need quick mockups. Early drafts forced specificity—turned vague problem into concrete requirements.

Hidden solutions are still invisible. Curated creatives existed but sales didn't know. Sometimes UX is distribution, not just interface design.

Constraint breeds clarity. Rendering complexity forced simplification of other areas. Sometimes limits unlock better solutions than blank canvas.

Précédent

Ogury Ad Manager: Campaign Creation